More Tech Salons About Vijay Sai Pratap
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Value Added Services (VAS) are an increasingly popular way to engage mobile phone owners, even in the most rural areas. In Bihar, for example, Unilever has established a mobile radio station that calls users to provide “infotainment” in the form of music, jokes, and of course ads for up to a 15-minute period. Of all…
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The “How to Work with VAS Vendors for M4D Impact?”, Technology Salon featured a lively discussion with Vijay Sai Pratap, Julia Burchell, and Kristen Roggemann. We focused on value-added service (VAS) vendors, the third-party organizations who create, integrate, launch, and maintain mobile services outside of ‘core’ Mobile Network Operator services: voice, SMS, and data. Participants…